The proposed development of a new destination in Birmingham, through the regeneration of the current Square Shopping Centre, King’s Parade and Dale End (High Street) car park.
This will include the creation of:
We want to hear your thoughts on our proposals for Martineau Galleries, which will create a new neighbourhood, before we submit an outline planning application to Birmingham City Council later this year.
This is part of a longer process, during which more detailed plans will be developed and submitted. We are sharing our plans with you now so that your comments and feedback can be taken into consideration before we take our next steps. This consultation relates specifically to the overall masterplan and outline planning submission. Further public consultation will take place with each phase of development as the masterplan is implemented.
We look forward to hearing your thoughts and will continue to work with the local community throughout the process to keep you updated on progress.
Hammerson create vibrant, continually evolving spaces, in and around thriving cities. We are long-term owners of flagship destinations in cities across Europe, including Birmingham.
As you may know, Hammerson owns and manages Bullring & Grand Central, and Link Street, major retail venues in Birmingham and some of the biggest contributors to the city’s economy.
Developed and opened by Hammerson in 2003, Bullring has transformed Birmingham’s city centre. With 39 million shopper visits per year, it is one of the most successful retail and dining destinations and regeneration projects in the UK.
The building itself, with the iconic façade of the Selfridges store, is recognised world-wide as a landmark of Birmingham.The famous Bullring Bull, commissioned by Hammerson, has also become synonymous with the city and is one of the UK’s top ten most photographed landmarks.
Acquired by Hammerson in 2015, Grand Central provides high-quality retail space anchored by Birmingham city centre’s first John Lewis and is located
adjacent to Bullring and above the redeveloped New Street Station.
In the last year Hammerson has welcomed a number of top restaurant brands to Grand Central including Holy Moly Macaroni, Thai Express, Mowgli and Herman ze German.
Bullring Estate, Birmingham’s iconic shopping destination that comprises Bullring, Grand Central and Link Street, has delivered significant positive socio-economic impacts for Birmingham.
Last year, Hammerson launched its new City Quarters concept, which looks to create vibrant mixed-use neighbourhoods surrounding its flagship destinations, in thriving locations in the UK and Ireland. This will see us transform many of our city venues beyond pure retail into successful neighbourhoods providing accessible public space, houses and workspace.
Martineau Galleries is the first major scheme Hammerson is bringing forward as part of its new City Quarters programme.
The Martineau Galleries site currently includes The Square Shopping Centre, King’s Parade and Dale End (High Street) car park. This development will completely transform the Dale End area into a new neighbourhood, creating a vibrant mixed-use destination and a new gateway to the city from the planned Curzon Street station.
The site comprises the following existing buildings:
• The Square Shopping Centre;
• Dale House and Dale End (High Street) Car Park; and
• 1-7 Dale End (King’s Parade).
In addition to the existing buildings, the site also includes a number of existing roads, including Dale End and Albert Street.
We want to transform this area into a safe, high-quality environment for the people of Birmingham to work, live, and relax.
The Square Shopping Centre is currently owned and managed by Hammerson. We are going to be working closely with our tenants throughout this process, and they are aware of our vision to redevelop the site.
Considering the scale of this project, the earliest any development will begin on site will be 2022, and it is our intention that The Square Shopping Centre will stay open and trading until at least this point.
The proposed mixed-use development would regenerate The Square Shopping Centre and Dale End (High Street) car park.
The building heights have been carefully considered to relate to the existing buildings, whilst also acknowledging the importance and role of the site as a key gateway from Curzon Street Station. An elegant taller building, at 35 storeys, forms a focal point at the centre of the masterplan. The building has also been designed to sit alongside other landmark developments proposed for this key regeneration area, which range up to 50 storeys. The other residential buildings range from 10-20 storeys and commercial plots range from 10-15 storeys responding to their location within the masterplan.
Martineau Galleries is identified in Birmingham’s Development Plan (2017, BDP) as a Major Development Site in the City Centre. The BDP sets out a spatial vision and strategy for the sustainable growth of Birmingham for the period 2011 to 2031, and will be used to guide decisions on planning, development and regeneration.
Our proposals for the Martineau Galleries development would deliver:
The Martineau Galleries site forms a significant part of Birmingham city centre, with strategic links to the wider area, including the High Street and the proposed Curzon Street Station site. Our plans will create a permeable neighbourhood that extends the High Street, and embraces key future connections, including train, tram and bus networks and the proposed metro extension, creating a natural flow through the city.
Martineau Galleries will be the first thing that visitors see when arriving in Birmingham from the proposed HS2 Terminal, Curzon Street Station. We want to create a world-class development that provides a gateway to Birmingham that the city can be proud of. This will include high-quality public realm, restaurants, cafés, and retail for visitors to enjoy.
Martineau Galleries will be a new, vibrant neighbourhood in the centre of Birmingham. The public realm, including a central square, a boulevard, and new residential streets, will be safe, secure and sustainable. We want to transform the area, bringing clean, green space for both residents and visitors to enjoy.
The new spaces, including the public square, will be available for community and cultural events and could be used for a range of leisure activities such as pop-up bars, food trucks or performances from local groups.
Hammerson already has a strong track record of bringing new and exciting retail and leisure concepts to Birmingham. On opening, Bullring brought 53 new brands to the city, with more than 50 of the original brands continuing to trade there, including Selfridges, Zara and Molton Brown. Over the last 15 years, the numbers of restaurants, aspirational brands and consumer brands at the centre have doubled.
At Hammerson we are also experienced in bringing our destinations to life through unique and memorable experiences and immersive events. Earlier this year we hosted the Birmingham Festival of Light, a ten day festival featuring stunning light installations and light-based entertainment, which tens of thousands enjoyed.
In 2017, Hammerson became the first real estate company in the world to launch a comprehensive Net Positive strategy covering both environmental and socio-economic impacts.
We are delivering this strategy through our Positive Places sustainability platform, which has set targets across four key pillars. Our aim is to have a net positive impact across our European portfolio by 2030. This reflects our mission to create places that deliver value for all stakeholders and create positive and sustainable, long-term impacts for generations to come.
Hammerson’s objective is to be Net Positive in four areas where we have the greatest material impact and therefore the greatest opportunity to drive change:
We are committed to driving change in our sector. One of our most recent developments, Elliott’s Field Phase II in Rugby, was the first shopping park in the world designed to be carbon neutral, as well as receiving an Outstanding BREEAM rating.
Our plans for Martineau Galleries will create a sustainable city quarter that responds to the needs of the community, both now and in the future. Through well-thought-out, responsive and responsible design, our masterplan will ensure this new development is welcomed by the community and loved for generations to come.
We are designing to the highest industry environmental standards reflecting our Net Positive targets and using the following environmental initiatives in our plans for Martineau Galleries:
The public consultation is open at the following times:
Thursday 13th June: 2pm – 8pm
Friday 14th June: 11am – 4pm
Saturday 15th June: 11am – 4pm
Martineau Galleries Consultation Hub
The Square Shopping Centre
100 Corporation Street
Your feedback is important to us, so please do fill in a questionnaire and let us know what you think of our plans for Martineau Galleries.
You can also let us know your views by post. Please print a copy of the form at the link above and return it via Freepost. Just put it in an envelope and write Freepost NUDGE CONSULTATIONS on the front.
All feedback will be considered carefully before we submit an outline planning application to Birmingham City Council later this year. Further public consultation will take place related to detailed planning applications and consent required before any work starts on site.
If you would like to be kept updated on progress, please leave your contact details via our questionnaire and indicate that you would like to be kept informed.
Please do get in touch at any time if you have any further questions.